Expert copywriting and marketing

Hi, I’m Ethan.
I help people sell products and ideas through persuasive copy and authoritative content.

To generate a profit, you need conversions.

To get conversions, you need to dominate your niche
by producing superior content that ranks and persuades.

I can help you do this.

By using advanced SEO techniques and creating in-depth content,
I get results by writing copy that sells, ranks, and generates backlinks naturally.

Results From Ranking Niche Content

Here’s an example of what I’ve been able to accomplish just through writing authoritative content to dominate a niche. It’s said that an 8% click through rate (CTR) for organic search is good. For this particular site, I was able to achieve top positions with plenty of traffic and a 47.5%-55.5% CTR by publishing long-form authoritative, well-researched content.

As a result, I earned nearly 500 backlinks with DA scores up to 62.

No manual backlink outreach was performed for this site – all the backlinks this site has were generated passively (organically) because the content was irresistible and shareable.

20+ Years of Experience

I’m a professional copywriter and content writer with a background in SEO and website design. I’ve been writing copy for marketing agencies and business owners since 2011. I currently write content for several marketing agencies, including onsite blog posts, sales pages, basic website copy, and articles for content marketing and inbound marketing (link building) that get published on other people’s blogs.

I’ve written more than 11,000 articles for clients in various industries on a wide variety of topics, including cybersecurity, technical certifications, software (SaaS), creative arts, roofing services, online courses, schools, law enforcement, firearms dealers, household products, fitness, alternative medicine/modalities, IT services, property management, law firms, class action and multi-district lawsuits, shaving with classic straight and safety razors, and more. 

When I’m not producing content for agencies, I’m building websites with a full content package for local business owners. However, I prefer writing because it’s my true passion.

I only build websites for some of my clients to ensure they get an optimal design that supports their marketing goals. The effectiveness of copy depends on a website’s design, and the more control I have over the design, the better results I can produce.

Web Design since 1999

I’ve been developing websites since 1999 before templates existed, when knowing graphic design, HTML and CSS was required.

I’ve built dozens of custom designs from scratch and have been using WordPress since it launched in 2003. I’ve worked with local businesses, artists, and celebrities, including Broadway star Damian Perkins and music producer Simon Britton.

A recent website and copy project for a
local roofing company (currently in development)

Writing is My True Passion

I started writing when I was just eight years old and have been writing in a professional capacity for individuals, businesses, and marketing agencies since 2011.

I have a keen attention to detail and have been hired to spend 30+ hours perfecting typography, copy, and design for high-performing sales pages. I naturally spot errors and typos in copy and on web pages along with errors in checkout and email signup processes. If there are 404 errors, missing links, or even double spaces between words, I’ll notice. I can troubleshoot just about any part of a marketing funnel, including finding leads that aren’t being tagged properly, duplicate segments, and incorrectly structured email sequences in Infusionsoft.

I’ve written:

  • Thought leadership pieces
  • Educational articles
  • Affiliate sales pages
  • Instruction manuals
  • WordPress and HTML tutorials
  • A full barista training program (I’ve managed coffee shops and trained plenty of baristas)
  • Equipment troubleshooting guides (for fun – seriously!)
  • Highly technical content, i.e., comparing software certifications
  • Sales pages for high-ticket items ($10k+)
  • Email sequences
  • PPC ads
  • Webinar scripts
  • And 11,000+ articles requested by clients on hundreds of topics

The writing portion of my portfolio is a collection of work samples that haven’t been previously published or were written specifically for this portfolio. Nearly all of my work has been ghostwritten and NDAs prevent me from sharing it. However, there are a few sites I have permission to share, and will be happy to link those through email.

A little About Me

Writing is my passion and I’ve been scribbling away since age 8, taking coffee breaks here and there 🙂

I grew up in San Jose, California, and left my heart in Santa Cruz before moving to Washington state. I currently live in a cabin in the woods with two dogs and two cats.

I Am Continually Learning
and Perfecting My Craft

As a result of studying marketing and copywriting from several top-paid A-listers like John Carlton, Gary Halbert, Dan Kennedy, Harlan Kilstein, and David Deutsch, I can write in virtually any style, including long-form direct response pieces, and detailed, highly technical, matter-of-fact pieces.

I’m constantly learning new things, honing my skills, reading books, taking courses, and learning from the best.

PS: While you’re browsing, don’t forget to claim your complimentary cup of coffee from the cruelty-free, vegan hamburger menu!

Examples of Website Design & Graphics

Custom Player

Custom player designed for Flash (when it was still in use) and/or video.

Made from scratch in Photoshop.

Custom Layout

A custom website layout designed in Photoshop for a musical produced by Broadway star Damian Perkins.

Custom Logo

A simple logo created for a site I designed for a client called ‘Music Clutter.’ It worked like the ‘Million Dollar Homepage,’ but pixel clicks initiated an audio player.

Splash Page

Back when splash pages were cool… this was designed from scratch in Photoshop for an underwater photographer.